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Toynamics’ recent acquisition for the global distribution rights of Ambosstoys®


Classic vehicles, chic design and the finest craftsmanship, otherwise known as Ambosstoys, is moving into the diverse brand portfolio of Toynamics Europe GmbH. In July 2022, the multi-brand
supplier took over the global distribution rights for the innovative, children’s ride-on toys designed as classic vehicles.

The founders of Ambosstoys, Elisha Ruesch and Nguyen Nguyen are both passionate fans of classic motorbikes and vintage cars and firm believers that vehicle designs before the 70s are timeless and unrivalled.
Just a short time after they met in 2000, they bonded instantly over their first common hobby: collecting, restoring and trading classic cars and motorbikes. This hobby has let them create a unique business model for restoring classic cars in Vietnam and selling them in Switzerland and the EU.

The name, Ambosstoys, is not one by chance but rather based on the German for an anvil (amboss), as seen in their logo. This demonstrates how Ambosstoys stands for craftsmanship, metal and
durability. So, instead of using plastic and low-quality materials, the company focuses on using highquality materials that last. When the founders became parents themselves, they realised just how many toys are made from plastic and inevitably contribute to today’s throwaway society. Refusing to join this trend, Ruesch and Nguyen decided to combine their planet-saving outlook with their love of classic vehicles to create Ambosstoys – durable toys in classic vehicle designs that last for generations.

Their range currently includes 3 different models of children’s retro scooter design. The PRIMO Classic comes in five bright colours with a retail price of 199€, the PRIMO Special comes in classic
black or white for 249€ and lastly, the PRIMO Deluxe is a limited edition version made of stainless steel priced at 499€. Upcoming sales will be focused in Europe for the time being with subsequent global expansions to comes.

For this next, big step, Ambosstoys has enlisted the support of Toynamics Europe. An ideal and partner with promising outlooks, Toynamics has similar origins as a family business and is now one of the most sought after partners within the global toy industry.

About Toynamics
A combination of Hape International AG and Käthe Kruse GmbH, Toynamics Europe GmbH has been offering attractive added value since their rebrand in 2019. The development from a mono-label to a multi-brand distributor includes innovative POS concepts, uniform product range management, an extensive distribution network, marketing support and logistics services. Thanks to its wide variety of brands and products, the toy group sets new standards in the industry and consistently delivers with the highest quality standards. Toynamics distributes: Hape, Baby Einstein, Käthe Kruse, TIMIO, Nebulous Stars, beleduc, Kruselings, Dinos Art, Skip Hop and Korko in 11 countries.






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