„We Believe the Future Belongs to the Curious.”
– Baby Einstein
For tomorrow’s geniuses of all ages
From an introduction to sounds and music, to an interactive musical education, with lots of different ways to play and learn: The Baby Einstein range combines state-of-the-art technology with high-quality materials, to provide exciting and fun products. Bright keys on innovative touch musical instruments encourage little fingers to play and discover music. Alongside musical instruments, our product portfolio also includes colourful motor skills toys.
We have a band!
The toys in the Together in Tune range within the Baby Einstein line not only introduce children to the world of music, they can even be digitally connected with each other. Doing so opens up the possibility of making music together. In band mode, all instruments are linked up together digitally so that they all play the same melody. In doing so, the timing is coordinated so that each musician is playing in the right key. The result: a shared band experience!
Founded: 2017
Company affiliation: Hape Group
Target group: Babies & toddlers
- Wooden toys
- Toys made from natural materials
- Games
- Books
- Learning & experimenting
- Technical toys
- Educational toys
- Action toys
- Baby and toddler items
- Wooden toys
- Toys made from natural materials
- Games
- Books
- Learning & experimenting
- Technical toys
- Educational toys
- Action toys
- Baby and toddler items
Discovering the world with curiosity
By focusing on what makes us so brilliantly unique as individuals, Baby Einstein helps children to develop their curiosity and passion, as well as their intelligence. The Einstein Way is used in all Baby Einstein products and content – with a focus on meeting children at their current stage in relation to milestones and development, allowing them to stay curious and optimistic.
The philosophy of the Baby Einstein brand, and therefore the Hape product line, includes the following beliefs:
- Open-ended experiences that spark the imagination through free, child-led play. Instead of concentrating on a “right” or “wrong” way of using a product, each Baby Einstein item is deliberately designed to spark curiosity.
- Learning in the practice-oriented world: Real ways of learning to contextualise concepts. Beloved Baby Einstein characters help introduce children to the world around them through interactive videos, developmentally appropriate toys and more.
- Multi-sensory engagement to promote cognitive development. From high-contrast images that support visual development to tactile objects that help with fine motor skills, every Baby Einstein product is designed with child development in mind.
- Developing trust to reinforce the joy of learning. Experiencing the feeling of mastering something not only provides a boost of confidence – it’s also a sign for babies and children that their curiosity will be rewarded.
- Stimulating creative thinking to reinforce mental agility. Baby Einstein helps children to discover that experimenting and persistence are fun.
The Baby Einstein brand
Baby Einstein was founded in 1996 by the mother and former teacher Julie Aigner-Clark at her home in Georgia. Driven by her passion for the arts, she wanted to introduce small children to the fundamentals of music, language, poetry, colours, shapes and more. The original video she created – with puppets and scores from classical composers – won the Parenting Magazine Award for best video of the year in 1997 and the series that followed became synonymous with the name Baby Einstein.
Decades later, we still uphold Aigner-Clark’s original vision at the centre of everything we do. Baby Einstein started as a teaching resource for parents, and we still believe that parents are the first and best teachers for their babies.
Where is the brand present today?
In short, everywhere. Our classic videos are now streamed in over 50 countries and we have expanded our offering to include new “edutainment” for growing children. We design toys, equipment, technology, books and more for everything from story time to play time. Our mission is to create a 360° environment of curiosity, in which children feel safe to ask questions and parents are given the ability to teach them the answers.
For every family – around the world
Baby Einstein has collaborated with experts in child development in order to devise our own teaching philosophy. Inspired by STEAM principles and the Montessori method & supported by cognitive science, “The Einstein Way” is the driving force for all of the content we develop and all of the products we design.
Awards
Our jointly developed products received over 17 awards internationally by 2020:
